George Steele Co. opened their doors for business in 1931 on Broadway Street in uptown Butte. Steele's founder, George Steele, originally sold only propane gas and Maytag ringer washers. George’s two sons, Oliver and Clifton, expanded into the furniture business in 1974, when the company moved to its current location at 800 S Wyoming St.
Over its lengthy history, Steele's continues to exhibit steady growth, opening a second store at 417 Main St. in Deer Lodge in 1989. "We've been lucky," said Dan Steele Sr., who owns and operates the store with his wife, Kim. Dan is the son of Oliver Steele and became the third generation of Steele's to take the helm of the family business.
In 2012, Dan’s only son, Danny, started the rigorous training to eventually be the fourth generation of the Steele’s family business.
Products, Services, and Specialties
Steele's sells quality furniture, including a wide selection of home accessories and decorative pieces with delivery service available. The store carries a full line of appliances, including washers, dryers, refrigerators, freezers and ranges, and offers installation and delivery. Steele's boasts the largest furniture and appliance showroom in SW Montana with three floors totalling 60,000 sq. ft. Steele's is proud to offer industry leading brands in living room, dining room, mattresses, bedroom furniture, and appliances.
Dan Steele said the company's goal is to enhance the lives of both customers and employees by providing quality products and services. Steele's tries to provide a professional atmosphere without losing the hometown attitude. Steele's also believes in giving back to the community, which supports the business.
Steele's Core Values
Do the right thing
Create raving customers
Own your own
Go the extra mile
Share, support, and Spread a positive outlook
Be courteous and genuine
Don't sweat the small stuff
Rewards of Doing Business in Butte
The Steele’s Family believes that being in business for generations is particularly rewarding. "We have a loyal following because of our customer service and quality selection," he said. We are fortunate to have a great team
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